Dead-Fish.com

I remain unconvinced of the longevity or the validity given the softer images it provides and the variable quality of the ones I have seen to date…

Shrek Forever After, the fourth installment in the saga of the green CGI ogre, failed to meet even the “cautious expectations” of its producers at the weekend box office. Although the 3D film earned $71.3 million this weekend, its predecessor, Shrek 3, scored a much more imposing $122 million opening — without the benefit of inflated 3D ticket prices. Could Shrek Forever After’s under-performance indicate that movie-goers are over Hollywood’s transformative new technology?

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